Real Estate Management with Bitrix24

Challenges

The agency faced several operational challenges that hindered its efficiency:

• Lead Management: Difficulty in effectively tracking and nurturing leads resulted in missed opportunities.
• Deal Processing: Managing deals across different stages was cumbersome, leading to delays and lost sales.
• Contact Management: Inefficient coordination of communication across multiple channels affected customer interactions.
• Stock Management: There was a need for a robust system to manage and monitor the real estate inventory seamlessly.

Solution: Bitrix24 Integration

To overcome these challenges, the agency integrated Bitrix24, leveraging its robust CRM and contact center features.

Genesis Systems Key Features Solution

1. Lead Management and CRM:
   • Automation: The CRM enabled automated lead capture from various sources, ensuring that no potential customer was overlooked.
   • Tracking: Each lead’s journey was monitored through the sales funnel, facilitating targeted follow-ups.
2. Deal Management:
   • Pipeline Visualization: The agency utilized Bitrix24’s visual deal pipeline to manage the status of each deal efficiently.
   • Collaboration: Team members could collaborate on deals in real-time, improving communication and decision-making.
3. Contact Center Integration:
   • Multi-Channel Communication: The contact center feature integrated all communication channels (calls, emails, chats) into a single interface, enabling seamless customer interactions.
   • Analytics: The agency could track communication metrics, enhancing customer service and response times.
4. Real Estate Stock Management:
   • Inventory Tracking: A custom stock management solution was developed to keep track of all real estate properties.
   • Reporting: The system provided real-time reports on stock availability and property performance, aiding in strategic decision-making.

Results

The integration of Bitrix24 yielded significant improvements:

• Increased Efficiency: The agency reported a substantial reduction in time spent managing leads and deals.
• Improved Customer Engagement: Enhanced communication capabilities led to better customer relationships and increased satisfaction.
• Streamlined Inventory Management: The real estate stock management system provided clear visibility into available properties, reducing the risk of overbooking or mismanagement.

Conclusion

Integrating Bitrix24 into the agency’s operations transformed its approach to real estate management. By effectively managing leads, deals, and property inventory, the agency not only improved internal efficiency but also enhanced its overall customer experience.